In Case You Missed It


The Real World?
November 19, 2009, 8:40 pm
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Today there are many instances where people take things that happen on the Internet, radio or television a little bit too far, and it starts to effect life in “the real world”. I’m told it is this magical place where people interact on a human level, completely devoid of technology. Hmm, if only.

One such example involves something I have already blogged a little bit too much about, Tumblr. I only bring it up again because yesterday, someone proposed, via Tumblr. Yes, PROPOSED. Their proposal was posted in banner form above the Tumblr log-in where every user could see it. I snapped a photo for your viewing pleasure.

There were many, many posts about this on Tumblr after it happened. And just as many people found it adorable as found it atrocious. Propose over the Internet? What kind of memory of the proposal does that leave you with? How will you describe it to your Grandkids? They probably won’t even know what a Tumblr is. And I must say, I agree. While I give this dude points for being creative, it is a little creepy to propose over the Internet.

Secondly, I wanted to discuss an article I found in The New York Times the other day about the advertising company McCann Erickson. This real-life company has been name dropped on the hit AMC show Mad Men and, SPOILER ALERT: in the season finale last week, the fictional advertising company in the show, Sterling Cooper, is revealed to have been bought out by McCann, against the will of Sterling Cooper’s employees. And thus, for this week only, McCann’s website features an intro with the show’s characters talking about the merger and then is concluded with a banner reading “Welcome, Sterling Cooper.” Check it out now, it is only up on the site for a week!

I find this kind of integration of television to a real world company a bit more understandable than the Internet proposal, almost cute and kitschy in a way, as if to say, “Yes, we can have a good time and poke a little fun at ourselves and the TV show we have been mentioned on,” but it still doesn’t completely fit this serious advertiser’s model. What about clients who don’t watch the show and see it? Won’t this just seem a bit out of place? Does this kind of media placement mean we should all be paying a lot more attention to hit TV so we can feel more in the loop, more than we already do, when even advertising company conglomerates are using it regularly? Hmm.

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